Employees
~12,672
Founded
1992
About NetApp
Key Facts
Approximately 12,672 employees globally
Headquartered in San Jose, California, United States
Operates in Software Development
Founded in 1992
Executive Leadership Team
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NetApp Executive Leadership Team
Biren Fondekar
Chief Transformation Officer
• Responsible for spearheading the ongoing transformation of NetApp’s traditional operations by using digital processes; focusing on generating new business opportunities, revenue streams and customer services through the adoption of new digital technologies, including NetApp’s Active IQ, which is the cornerstone of the company’s digital services roadmap.
• Oversee ongoing productivity improvements throughout NetApp; delivering significant savings in operating cost and a positive response from customers.
• Leading several ongoing growth and business simplification initiatives that will continue to help NetApp win new customers and boost its industry leadership.
Since 2019
Christopher Butters
Chief Technology Officer
Led enterprise-wide AI deployment across product and operational teams using OpenAI, AzureAI, and Bedrock.
Directed global engineering and data orgs, driving 50% YoY product delivery acceleration.
Launched multi-cloud architecture strategy reducing infra cost by 20%.
Partnered with C-suite to align tech vision with business growth across a $1B+ portfolio.
Since 2007
Gabie Boko
Chief Marketing Officer
Areas of responsibility:
• Leads full-funnel marketing – from brand to demand to customer advocacy – anchored in data-driven decision-making.
• Architect of NetApp’s evolution from digital marketing transformation to an AI-first marketing engine across content, operations, analytics, and customer experience.
• Oversees global brand narrative, strategic messaging, and differentiation in a hyper-competitive cloud and AI landscape.
• Creates markets – not just campaigns – by identifying whitespace, shaping category language, and driving thought leadership.
• Acts as a “chief market officer,” translating market signals into strategy, roadmap influence, and go-to-market clarity.
• Leads cross-functional executive collaboration with Sales, Product, Finance, and Customer Experience teams.
• Champions customer-centric transformation: personalization, digital engagement, and lifecycle intelligence.
Key Highlights (2025):
• 230M YTD AI-influenced pipeline, with 64% of Q2 executive briefings featuring AI
• 4× year-over-year growth in AI coverage, driven by INSIGHT and thought leadership
• Repositioned NetApp from storage vendor to AI infrastructure enabler, reflected in earned media and analyst perception
• Achieved leading AI share of voice with significantly lower paid spend than key competitors
• 2.7× QoQ growth in AI social impressions and 238% increase in engaged accounts
Since 2023
Business Focus Areas
Business Focus Areas
Hybrid Clouddata storageNetwork StorageInformation ManagementCloud Computingstorage efficiency
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