Gabie Boko

I help companies turn data into clarity and AI into real, measurable advantage. Throughout my career, I’ve focused on digital transformation – helping organizations modernize how they operate, engage customers, and compete in fast-moving markets. Today, that work has evolved. Digital transformation alone isn’t enough. Intelligence now defines advantage.As NetApp’s Chief Marketing Officer, I take what’s complex and make it actionable – connecting data, technology, and customer insight into decisions teams can execute and markets can feel. I focus on building intelligent, modern go-to-market engines that move faster, learn continuously, and scale with confidence. I bring people together around what matters most: customer relevance, clear strategy, and the Intelligent Data Infrastructure required to lead (not just participate) in the next era of business. AI & Data Leadership• Advances the use of AI agents, automated content systems, and data-intelligent workflows to increase speed, precision, and relevance.• Positions NetApp as a trusted infrastructure partner for the world’s most AI-ambitious enterprises.• Leverages telemetry, behavioral data, and predictive insights to shape customer journeys and campaign design.Brand, Narrative, and Market Creation• Crafts a modern enterprise brand voice that balances credibility with bold innovation.• Leads the repositioning of NetApp from storage vendor to Intelligent Data Infrastructure leader.• Directs global sponsorship strategy (NFL, 49ers, F1, Ducati, Porsche, DreamWorks, etc.) to connect with next-generation enterprise buyers.Transformation + Leadership• Modernizes legacy marketing functions into agile, AI-accelerated, experiment-driven teams.• Champions transparency, accountability, and clarity in cross-team communication and execution.• Serves as a public-facing voice on AI, data strategy, digital transformation, and enterprise modernization.