Christina Callas

I am a dynamic digital-retail leader with a proven track record of driving rapid, profitable growth for iconic omnichannel retailers. I drive growth and maximize operating performance in particularly difficult business environments such as new business launches, mergers and acquisitions and underperforming business units. I am a highly effective people manager and coach, able to build talent and propel the performance of large teams. Areas of expertise • Digital and Omnichannel Transformation and Strategy. Building digital capabilities. • P&L management. eCommerce management. Operations management. • Direct to Consumer (DTC) Marketing • Recruiting and developing top talent. High performance team management. • Online merchandising and content • Customer Engagement, Customer Journey and User Experience (UX). Most recently, I was the Chief Digital Officer at the Children’s Place responsible for leading the company’s marketing and loyalty programs, CRM, Private Label Credit Card (PLCC), social media and digital business. During my 6 years at HBC, I built the Department Store Group's online marketing and retail capabilities, driving a 50-fold increase in demand sales and growing an 8-member team to over 150 employees in 2 countries. I also spearheaded significant advancements in the company's digital technology infrastructure, user experience and omnichannel strategies. Prior to HBC, I developed the digital business for Aeropostale and more recently was COO & President of Lolly Wolly Doodle, an innovative start-up that manufactures and sells customized childrenswear. In addition to my retail career, I have ten years of experience managing multiple departments for Bank of America’s private wealth management group and an MBA from Columbia Business School. I am passionate about community service and have held board and volunteer positions supporting HIV Services, ESL Tutoring, Post-Incarceration Interview Prep and Special Needs Child Care.