Colin Fleming

I lead marketing at ServiceNow—where we’re putting AI to work for people and building one of the most important enterprise brands of this era.I’ve spent my career scaling what works and rethinking what doesn’t. From full-funnel strategy to global campaigns, brand systems to demand engines—I believe great marketing does more than drive growth. It builds belief.At a time when too much B2B marketing still plays it safe, I’m pushing for bold ideas, human-first storytelling, and a brand that actually stands for something.Before ServiceNow, I spent 13 years at Salesforce, most recently as EVP, Global Marketing and Chief Brand Officer. I led both brand and demand, ran Dreamforce, and helped the team earn Adweek’s B2B “Brand of the Year” and AdAge's "Marketer of the Year."Earlier in my career, I raced professionally with Red Bull, on the edge of Formula 1. The speed, the precision, the pressure—it shaped how I operate as a leader. I’ve just traded the car for the cockpit of global marketing.