Colin Fleming

I’m Chief Marketing Officer, Business at OpenAI.My job is to help organizations understand what AI makes possible, and then actually do something with it.I’ve spent my career in B2B marketing, which means I’ve spent a lot of time trying to make enterprise software sound less like enterprise software.I believe the best marketing does more than explain a company. It gives people a clearer way to understand where the world is going. It creates belief. It builds the category. It makes the work feel as important as it actually is.Before OpenAI, I was CMO at ServiceNow, where I led global marketing and communications through a major AI chapter for the company. Before that, I spent 14 years at Salesforce, ultimately serving as EVP of Global Marketing and Chief Brand Officer, helping scale one of the defining enterprise technology brands of its era.Earlier in life, I raced professionally for Red Bull and was a Formula 1 test driver. Nothing clarifies the gap between confidence and competence faster than a stopwatch.I’ve been called a B2B contrarian. I’ll take it.Most B2B marketing is too safe, too slow, and too willing to confuse motion with progress. I’m interested in the opposite: sharper stories, bigger swings, better taste, clearer markets, and teams that know the standard is never “fine.”AI is changing how people work, create, learn, decide, and build. At OpenAI, I’m focused on helping businesses turn that shift into real advantage.Sleeves rolled up.