Courtney Graybill

Courtney Graybill

Enterprise Growth Architect | AI-Powered Commerce & Experience | Operating Model Transformation | Driving Scalable Revenue

eTail™

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Experience22+ Years

Executive Overview

I’m an enterprise growth architect who builds and scales customer-led growth engines at moments of transformation. Across enterprise and mid-size retailers, I’ve led large-scale personalization, digital experience, and operating model transformations that connect customer experience, data, technology, and teams into executable systems that drive measurable business impact. My work has delivered $800M+ in incremental revenue, improved conversion and loyalty, and modernized how organizations operate at scale. I operate at the intersection of growth strategy and execution, aligning ambition to action across marketing, digital, product, data, and operations. I’m known for creating clarity in complexity, challenging legacy thinking constructively, breaking down silos, and building teams that are deeply invested in the outcomes they deliver. I believe momentum beats perfection: strong teams make informed decisions, test and learn quickly, and build durable capabilities while delivering results. A trusted C-suite partner and disciplined builder, I lead with empathy and conviction, balancing near-term performance with long-term capability building. I’m energized by organizations at inflection points, where growth requires re-architecting how the enterprise works while bringing people along with belief, momentum, and purpose Enterprise Growth & Value Creation | Customer-Led Operating Models | Scaled Revenue Engines | AI-Enabled Transformation | Enterprise Leadership

Career Timeline

Professional employment history
  • 2026–Present· 8 mos
    • Digital Council MemberCurrent
      2026–Present
  • eTail™Current
    2024–Present· 2 yrs 8 mos
    • Advisory BoardCurrent
      2024–Present
  • Kohl'sCurrent
    May 2019–Present· 7 yrs 4 mos
    • Vice President, Digital Customer ExperienceCurrent
      Nov 2025–Present
    • Vice President, Marketing Content, Personalization, Operations & Capabilities
      Nov 2022–Oct 2025
    • Vice President, Personalization and Marketing Capabilities Strategy & Enablement
      May 2019–Nov 2022
  • 2019–Present· 7 yrs 8 mos
    • Member, Advisory BoardCurrent
      2025–Present
    • Member
      2019–Present
  • 2014–Apr 2019· 5 yrs 3 mos
    • Vice President, Product Management, Customer Experience
      Sep 2017–Apr 2019
    • Vice President, Digital Strategy, Innovation, and Analytics
      May 2016–Sep 2017
    • Vice President, Strategic Operations
      Oct 2015–May 2016
    • Senior Director, Strategy and Process Impovement
      Dec 2014–Oct 2015
    • Manager, Strategy and Process Improvement
      2014–Dec 2014
  • Oct 2011–2014· 2 yrs 3 mos
    • Operations Strategy Associate and Digital Product Management
      Oct 2011–2014
  • Aug 2011–Aug 2015· 4 yrs
    • Co-Chair Wharton Women's Network
      Aug 2011–Aug 2015
  • 2010–2011· 1 yr
    • Teaching Assistant- Global Consulting Practicum
      2010–2011
  • 2004–2011· 7 yrs
    • Senior Manager, Product
      2010–2011
    • Sr. Manufacturing Supervisor and LSS Practitioner
      2008–2010
    • Process Engineer and Manufacturing Supervisor
      2004–2008

Education

Master's of Business Administration (MBA)

Entrepreneurial Management

The Wharton School

B.S.

Chemical Engineering

Virginia Tech

Executive Relationship Map

Reports To
Courtney Graybill
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

20 of 20 skills
Revenue Growth & MonetizationOperating Model Design & ScaleAnalyticsAI-Powered PersonalizationCustomer-Led TransformationPersonalizationEnterprise growth strategyCustomer ExperienceMarketing PlanningCustomer Relationship Management (CRM)Digital StrategyDigital MarketingMarketing TechnologyDigitalCross-functional Team LeadershipArtificial Intelligence (AI)Content StrategyMarketing OperationsExecutive LeadershipContent Marketing