Keith Credendino

Technology executive and MBA professional with proven leadership and management skills and deep digital, data, guest experience, commercial, product, and technology expertise. Strong record of success delivering and managing large scale revenue generating technology solutions in Retail, Hospitality, and Restaurant industries. Accountability for budgets over $100M and multi-location organizations consisting of ~400 individuals. Proven ability to deliver customer-centric benefits through commercial, portfolio and product strategies, Agile practices, process improvements, cloud adoption, and robust technology architecture and engineering. Currently the Senior Vice President of Digital Technology & Data Engineering at Inspire Brands. Responsible for the organization’s guest-facing digital and marketing technology, including mobile, web, campaign management, and on-property experiences. Responsible for company’s enterprise & big data systems, engineering team, and initiatives. Formally Vice President of Digital and Voice Technology, responsible for IHG's marketing technology solutions, including designing, developing, deploying, and supporting Web, Mobile, Call/Contact Center, Loyalty, and Customer Relationship Management (CRM) applications and platforms. Specialties: technology strategy & planning, engineering, product management, roadmaps, scalability, enterprise architecture, digital, ecommerce, web, mobile, crm, marketing automation, budgeting, contract negotiation, vendor management, procurement, change management, technical operations, vendor relations, people management, employee development, project management, product development, technology management