David Chu
Strategic Marketing at Applied Materials
Applied Materials•Campbell, California, United States
View LinkedIn ProfileExecutive Overview
- Experienced in product management with product life cycle responsibilities for multiple product lines, teaming with corporate marketing, business management, product technology groups to assess market and establish product positioning and messaging. - Knowledgeable in Strategic Planning, utilizing Red Team Analysis and Bottoms-Up/Tops-Down Market Analytics to understand market opportunities, anticipate competitive challenges, and adapt business strategies toward maximum profitability. - Proven Business Management leadership coordinating activities between, Marketing, Sales, Field Support, Technology, Finance, and Operations to enable winning business efforts - Well-versed in inter-cultural communication with direct interaction with most major semiconductor customers world-wide. - Fluent in Mandarin with working knowledge of Taiwanese
Career Timeline
- Applied MaterialsCurrentAug 1995–Present· 31 yrs 2 mos
- Managing Director, Strategic MarketingCurrentMay 2013–Present
- Global Product Management, DirectorFeb 2007–Apr 2013
- Business ManagementAug 1997–2007
- Key Account TechnologistAug 1995–Jul 1997
Education
Ph.D.
Materials Science & Engineering
University of California, Berkeley