Emily Ketchen

Emily Ketchen is currently Chief Marketing Officer and Senior Vice President of the Intelligent Devices Group (IDG) and International Markets (ISO) at Lenovo. She is a high-energy, versatile, and creative marketing leader. Her global experience encompasses leveraging emerging technologies, driving integrated brand strategies, and generating significant revenue.While at Lenovo, Emily has led a multi-year accelerated transformation of the marketing function, including significant reorganization, the creation of multiple Centers of Excellence, and strengthening leadership capabilities and talent. She has implemented a data-led approach to deliver on modernizing the function, including establishing ROI parameters and deep digital discipline improvements.Across Emily’s career, she has developed a mastery of multiple marketing disciplines both from within agencies and within brands, and she has been proud to take on additional exciting roles on boards, in advisory groups, and in continuous learning organizations. Emily has focused on people leadership and development, building productive, motivated, inclusive teams. She has worked effectively across functions and cultures, maintaining a top-level perspective and a sense of humor in challenging, complex environments. In terms of omnichannel customer experience, Emily has had proven success in reframing brand challenges and fostering win-win collaborations with diverse stakeholder groups.Transformational Leader | Board Member | Accelerating Profitability & Growth | DEI Advocate | #WeAreLenovoCh