Lenovo

Driving Product Marketing and Go-to-Market global direction, and leading the messaging vision and strategy for the Solutions and Services Group (SSG) end-to-end portfolio around the world. Responsible for the AI Services portfolio, Hybrid Cloud, Digital Workplace, Sustainability, and Lifecycle services.

Extended responsibilities to Head of Global Media Buy and Advertising, on top of the EMEA Chief Marketing Officer role. With full accountability for the Lenovo global advertising budget, strategy and execution, for global publishers strategic partnerships and for driving the development and management of a fast-paced global in-house "hybrid" team serving the whole organization. As Lenovo accelerates its transformation from a pure PC player into a global technology company offering a broad hardware portfolio, as well as Services and Solutions, the evolution of our marketing organization towards a customer centric / data-driven engine for growth takes a further leap ahead. Significantly changing and evolving the way we manage our global media buy and advertising, taking a more direct control of the overall value chain is a core pillar of this transformation.

As the Managing Director of Software Sales for the Asia Pacific region, I have proven track record of driving remarkable YoY growth of more than 50%. My expertise spans across enterprise software solutions, SaaS, and digital transformation, defining and aligning regional sales strategy with global priorities, leading high-performance sales teams across diverse markets and building key partnerships with Microsoft, Google, SentinelOne, Absolute and many more to enhance our market presence and competitive edge. My leadership is very much grounded in a customer-centric approach, innovative thinking, and a relentless pursuit of excellence.

Amar Babu leads Lenovo’s fast-growing Asia Pacific business across PCs, mobile devices, and data center infrastructure in the diverse markets across Asia Pacific region, including Japan, Korea, Taiwan, Hong Kong, ASEAN, Australia, New Zealand, and India / South Asia.

Responsible for driving growth and long‑term partnerships with some of the world’s most complex and strategic technology customers: • Lead a talented senior sales team dedicated to supporting Lenovo's major tech clients, including Amazon, Microsoft, META, NVIDIA, NetApp, Micron, Adobe, etc. A book of accounts valuated at $13T+ • Oversee comprehensive account management from pocket (Motorola) to Cloud (AI Solutions) • Drive strategic initiatives to enhance service delivery across AI solutions and employee efficiencies for key accounts • Deeply invested in developing high‑performing sales teams, coaching sellers and account leaders to scale best practices, navigate complexity, and consistently deliver results

Responsible for the US Public Sector business across K-12, Higher Education, and State & Local Government (SLG) segments. Managed all lines of business, including Client, Datacenter, and Services. Working closely with Marketing, Operations, Category, and Channel teams to align Go-to-Market (GTM) strategy, with a strong focus on new account acquisition and growth of existing accounts.