AMÉLIE VANMAELE

AMÉLIE VANMAELE

Global Sales at Lenovo | Tech Strategy, Sales, Category & Channel Marketing Leader | ex-Microsoft

LenovoSeattle, WA

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Experience27+ Years
LevelLeadership

Executive Overview

With over 20 years of experience in global technology strategy, sales, GTM planning, and partner marketing, I am a senior business, sales and category leader who focuses on delivering growth and value for Lenovo and its customers. As the Managing Director - Global Accounts, I oversee the relationship and performance of Lenovo's largest and most strategic global accounts ($13T+ valuation), spanning multiple regions. I have a proven track record of leading data-driven strategies, processes, partnerships, and alignment across matrixed sales and marketing organizations. Before joining Lenovo, I have successfully delivered 25M+ Windows active devices per year in US/Canada, contributing $16B+ in revenue across the Windows retailer and OEM ecosystem. And before that, I was leading the Windows Consumer retail business for 7 markets in Asia across GCR, JP, KR, AU, NZ and SG. I am passionate about building inclusive, high-performing teams and confidently communicating across diverse groups of internal and external stakeholders. My mission is to be a champion for the customer, an end user advocate, and a builder of business-impacting partnerships. My WHY is to inspire and support people to take chances so they can open new doors and achieve more than they thought was possible.

Career Timeline

Professional employment history
  • LenovoCurrent
    Dec 2022–Present· 3 yrs 9 mos
    • Managing Director, Global Accounts, TechnologyCurrent
      Oct 2025–Present
    • Managing Director - Global Accounts - Microsoft/FIFA
      Dec 2022–Oct 2025
  • Sep 2004–Nov 2022· 18 yrs 2 mos
    • Director - Windows Consumer Category - North America
      Apr 2019–Nov 2022
    • Director - Category Sales and Channel Marketing Excellence - Worldwide
      Apr 2018–Apr 2019
    • Director - Surface Consumer Business Group- Worldwide
      May 2017–Apr 2018
    • Windows Consumer Devices Category Lead - Greater Asia
      Apr 2014–May 2017
    • Windows Consumer Marketing Lead - BELUX
      Sep 2011–Apr 2014
    • Mobile Platform & Services Business Development Manager - EMEA
      Apr 2007–Sep 2011
    • Product Marketing Manager MSN Messenger and Hotmail - BELUX
      Sep 2004–Apr 2007
  • 2000–2004· 4 yrs
    • Manager, Channel Marketing
      2002–2004
    • Internet Product Manager
      2000–2002
  • 1999–2000· 1 yr
    • Marketing Associate
      1999–2000

Education

Master’s Degree

Communicatiewetenschappen/Communication sciences

Vrije Universiteit Brussel

Master's degree

Marketing & Sales Management

EHSAL Management School

Executive Relationship Map

Reports To
AMÉLIE VANMAELE
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Cross-Channel MarketingMarketing StrategyProduct MarketingManagementDigital StrategyPartner ManagementGo-to-market StrategyStrategyCategory ManagementMobile ApplicationsPeople ManagementStrategic PartnershipsCross-functional Team LeadershipConsumer TechnologyMicrosoft Power BICollaborative LeadershipBusiness DevelopmentMobile InternetDiversity & InclusionDigital Media