Alberto Spinelli
Chief Marketing Officer EMEA at Lenovo | Engineering background, entrepreneurial mindset
Lenovo•Milan, Lombardy, Italy
View LinkedIn ProfileExecutive Overview
Growth comes from combining entrepreneurial speed with the discipline to scale.I am a senior executive with an engineering background and an entrepreneurial mindset, with experience across global corporations and PE/VC-backed start-ups. Over the past two decades, I have worked with CEOs and leadership teams to scale businesses, build digital ecosystems and create new models of customer engagement.At Lenovo, I lead Marketing and Communications across EMEA, accelerating the company's transformation into a leading technology solutions and services provider through customer-centric, data-driven strategies that fuel growth and strengthen brand relevance.In parallel, I architected and led the establishment of three global Marketing Centres of Excellence - Media & Advertising, Retail & Consumer Customer Experience, and CRM - creating scalable, data-driven capabilities that transformed Marketing from a communications function into a measurable driver of growth, customer value, and business performance.Before Lenovo, I founded and scaled businesses, worked across hardware, software and digital services, and led initiatives involving innovation, M&A, ecosystem development and new As-A-Service business models.I am interested in conversations with technology leaders, CMOs, CIOs, founders and partners working at the intersection of innovation, growth, customer experience and enterprise transformation.
Career Timeline
- LenovoCurrent2020–Present· 6 yrs 8 mos
- Chief Marketing Officer, EMEA and Head of Global AdvertisingCurrentApr 2021–Present
- Chief Marketing and Communications Officer - EMEA2020–Mar 2021
- QadraCurrentApr 2018–Present· 8 yrs 5 mos
- Co-founder, Board Member and AdvisorCurrentApr 2018–Present
- Sep 2018–Dec 2019· 1 yr 3 mos
- Chief Executive OfficerSep 2018–Dec 2019
- Mar 2017–Jul 2018· 1 yr 4 mos
- Executive Chairman (led the Canon acquisition)Mar 2017–Jul 2018
- 2017–Dec 2019· 2 yrs 11 mos
- Member, Advisory Board2017–Dec 2019
- Apr 2015–Jul 2018· 3 yrs 3 mos
- Executive Chairman (led the Canon acquisition)Apr 2015–Jul 2018
- Nov 2014–Aug 2018· 3 yrs 9 mos
- Managing Director / Digital Services BusinessNov 2014–Aug 2018
- Dec 2013–Nov 2014· 11 mos
- VP South Europe and Board AdvisorDec 2013–Nov 2014
- Apr 2013–Dec 2016· 3 yrs 8 mos
- Co-Founder, Board MemberApr 2013–Dec 2016
- 2012–Dec 2013· 1 yr 11 mos
- Co-Founder and Chief Executive Officer2012–Dec 2013
Education
Executive Education
Corporate Finance, Private Equity / Venture Capital
London Business SchoolExec MBA
General Management
SDA BocconiMA Electronics
Electronics
Politecnico di Milano