Alberto Spinelli

Alberto Spinelli

Chief Marketing Officer EMEA at Lenovo | Engineering background, entrepreneurial mindset

LenovoMilan, Lombardy, Italy

View LinkedIn Profile
Experience14+ Years
LevelCXO

Executive Overview

Growth comes from combining entrepreneurial speed with the discipline to scale.I am a senior executive with an engineering background and an entrepreneurial mindset, with experience across global corporations and PE/VC-backed start-ups. Over the past two decades, I have worked with CEOs and leadership teams to scale businesses, build digital ecosystems and create new models of customer engagement.At Lenovo, I lead Marketing and Communications across EMEA, accelerating the company's transformation into a leading technology solutions and services provider through customer-centric, data-driven strategies that fuel growth and strengthen brand relevance.In parallel, I architected and led the establishment of three global Marketing Centres of Excellence - Media & Advertising, Retail & Consumer Customer Experience, and CRM - creating scalable, data-driven capabilities that transformed Marketing from a communications function into a measurable driver of growth, customer value, and business performance.Before Lenovo, I founded and scaled businesses, worked across hardware, software and digital services, and led initiatives involving innovation, M&A, ecosystem development and new As-A-Service business models.I am interested in conversations with technology leaders, CMOs, CIOs, founders and partners working at the intersection of innovation, growth, customer experience and enterprise transformation.

Career Timeline

Professional employment history
  • LenovoCurrent
    2020–Present· 6 yrs 8 mos
    • Chief Marketing Officer, EMEA and Head of Global AdvertisingCurrent
      Apr 2021–Present
    • Chief Marketing and Communications Officer - EMEA
      2020–Mar 2021
  • QadraCurrent
    Apr 2018–Present· 8 yrs 5 mos
    • Co-founder, Board Member and AdvisorCurrent
      Apr 2018–Present
  • Sep 2018–Dec 2019· 1 yr 3 mos
    • Chief Executive Officer
      Sep 2018–Dec 2019
  • Mar 2017–Jul 2018· 1 yr 4 mos
    • Executive Chairman (led the Canon acquisition)
      Mar 2017–Jul 2018
  • 2017–Dec 2019· 2 yrs 11 mos
    • Member, Advisory Board
      2017–Dec 2019
  • Apr 2015–Jul 2018· 3 yrs 3 mos
    • Executive Chairman (led the Canon acquisition)
      Apr 2015–Jul 2018
  • Nov 2014–Aug 2018· 3 yrs 9 mos
    • Managing Director / Digital Services Business
      Nov 2014–Aug 2018
  • Dec 2013–Nov 2014· 11 mos
    • VP South Europe and Board Advisor
      Dec 2013–Nov 2014
  • Apr 2013–Dec 2016· 3 yrs 8 mos
    • Co-Founder, Board Member
      Apr 2013–Dec 2016
  • 2012–Dec 2013· 1 yr 11 mos
    • Co-Founder and Chief Executive Officer
      2012–Dec 2013

Education

Executive Education

Corporate Finance, Private Equity / Venture Capital

London Business School

Exec MBA

General Management

SDA Bocconi

MA Electronics

Electronics

Politecnico di Milano

Executive Relationship Map

Reports To
Alberto Spinelli
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

20 of 20 skills
Product ManagementTeam LeadershipProduct MarketingE-commerceProduct LaunchManagementDigital TransformationNew Business DevelopmentDigital StrategyStrategic VisionData Center InfrastructurePhysical & Digital consumer experiencesStrategyStrategic PlanningGlobal Business DevelopmentBusiness StrategyEntrepreneurshipExecutive ManagementStart-upsBusiness Development