Felicity Carson

I am a results-driven marketing executive with over 25 years of experience in scaling B2B technology companies across IT software and semiconductors. My passion lies in transforming brands, building high-performance teams and accelerating significant pipeline growth through data driven customer-centric marketing. I've led global organizations through periods of rapid change, delivering strategic clarity and operational excellence. At onsemi, I built a global demand center from the ground up, driving more than $360M in marketing-sourced pipeline in under three years. Previously, I led AVEVA’s global performance marketing team to deliver double-digit growth and launched a channel GTM strategy that increased closed-won business by 33%. At IBM and SAP, I drove multi-billion-dollar revenue impact through demand generation, digital innovation, and world-class customer experiences, including leading multiple global conferences including SAP’s flagship SAPPHIRE NOW event.I thrive on inspiring teams to exceed expectations, leveraging new AI models, analytics and digital innovation to deliver measurable results. Known for building C-suite alignment, I am committed to driving growth, elevating customer experience and shaping the future of marketing. With work authorization in the US and EU, and fluency in German and Afrikaans, I bring a global perspective to leadership.