Goel Asheesh

Goel Asheesh

Chief Executive - Farmer Finance

L&T FinanceMumbai, Maharashtra, India

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Experience19+ Years
LevelCXO

Executive Overview

With over 30 years in the financial industry, I have a proven track record of strategizing, developing and transforming business verticals in the commercial and retail asset segments. My expertise spans reengineering business models, launching new asset financing divisions and building robust collection architectures—transforming businesses into critical delivery and Priority Sector Lending (PSL) platforms. I excel in navigating challenging environments, setting ambitious targets and achieving them through task simplification, execution focus and teamwork. Strong people management and stakeholder engagement are at the core of my leadership approach, ensuring alignment and shared purpose for successful strategy execution. Additionally, I have established portfolio management processes and early warning systems to monitor risks and build resilient portfolios. I drive the use of digitization, automation and analytics to enhance product and service delivery. My experience includes developing and implementing lending programs across various segments, including Auto Loans, Commercial Vehicles, Construction Equipment, Farm Equipment, Printing and Medical Equipment, Agri and Commodity Loans and Advance against Financial Assets.

Career Timeline

Professional employment history
  • Apr 2019–Present· 7 yrs 5 mos
    • Chief Executive Officer, Farmer FinanceCurrent
      2022–Present
    • Business Head - Farm Equipment
      Apr 2019–Dec 2021
  • 2007–Mar 2019· 12 yrs 2 mos
    • Head - Sales (Asset Based Finance), India
      May 2013–Mar 2019
    • Director
      2011–Mar 2019
    • Head- Collections (Asset Based Finance), India
      Mar 2009–Apr 2013
    • National Sales Head - Printing & Medical Equipment Finance
      2007–Feb 2009

Education

C.A.

Finance & Accounts

Institute of Chartered Accountants of India

Executive Relationship Map

Reports To
Goel Asheesh
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

16 of 16 skills
LoansBusiness Relationship ManagementRelationship ManagementFinancial RiskRisk ManagementManagementPortfolio ManagementFinanceSalesCredit AnalysisFinancial ServicesTeam ManagementCreditBankingRetail BankingCredit Risk