Guido Merighi Buitoni

As a seasoned international leader, my expertise spans diverse sectors including Tech, FMCG, and Pharma, across various commercial functions such as Digital Transformation, Business Development, Strategy, and Sales. My passion lies in leveraging digital technologies and AI to catalyze growth and transformation within businesses. Over the past seven years, I've spearheaded large-scale digital transformation initiatives for marketing and sales functions at major global corporations. These initiatives are deeply rooted in understanding consumer needs and journeys and harnessing the power of data and AI to maximize engagement and influence consumer’s choices. My career journey began with a tech start-up, followed by a tenure at Google where I joined early enough to play a key role in the disruption of advertising. Working across diverse functions including sales, strategy & operations, and partnerships, my focus remained steadfast on accelerating growth by empowering Google's client and partner ecosystem with comprehensive solutions delivered by top-tier teams and processes. After seventeen successful years in the tech industry, I transitioned into the health sector, joining Sanofi Consumer Healthcare as Global Chief Digital Officer (CDO). This move coincided with a profound shift in consumer behavior driven by digital technologies, necessitating a strategic overhaul of established marketing models. My mission was clear: to drive growth and future-proof the business by cultivating critical capabilities at scale. This involved rewriting the consumer communication playbook through Precision Marketing, fostering innovation through partnerships with leading Digital Health startups, and integrating AI into commercial decision-making processes to optimize various facets, from Advertising & Promotion Resource Allocation to Pricing and HCP Engagement. Continuing my CDO journey, in 2022, I assumed the role of Global CDO at Danone. Here, my focus remains on propelling growth across all four global divisions and regions. I've prioritized key growth opportunities across the Consumer and Patient spectrum, orchestrating a significant reset for Digital Engagement and Direct-To-Consumer (DTC) strategies in Specialized Nutrition. Additionally, I've enhanced business decision-making capabilities through the implementation of a global Competitive Market Data dashboard.