Jonathan Adashek

Leads IBM’s efforts to advance its technology and responsible business priorities in areas including AI, open source, digital sovereignty, infrastructure and quantum, while strengthening trust, advocacy and engagement among external stakeholders. He oversees a global organization spanning brand and communications, public affairs, business development, corporate social responsibility, and IBM’s portfolio of sports and entertainment partnerships. Jonathan joined IBM in 2020 as Chief Communications Officer and was appointed head of Marketing in 2022, bringing the two disciplines together under a unified strategy and brand platform. He led the transformation of marketing into a more modern, AI-enabled organization, placing clients at the center of its approach. In 2025, he spearheaded IBM’s Let’s Create Smarter Business campaign, building on Let’s Create to deliver a more cohesive and integrated expression of the IBM brand worldwide.