Keena Grigsby

I’m a global marketing leader who has spent my career shaping how technology meets culture — and how brands earn not just attention, but trust and connection. As Chief Marketing Officer & Vice President, U.S. Mobile Experience (MX) at Samsung, I lead marketing and communications for Samsung’s mobile portfolio — including Galaxy smartphones, wearables, tablets, PCs and the connected ecosystem. I focus on building brands people feel proud to choose, through thoughtful storytelling, meaningful partnerships, and experiences that resonate in real life. Before Samsung, I held global leadership roles at Microsoft, serving as: — General Manager, Global Head of Windows Marketing, where I led marketing strategy, integrated marketing, go-to-market, communication and operations for Windows and the next era of PC experiences. — General Manager, Global Head of Surface Product Marketing, where I guided portfolio strategy and flagship launches for Surface devices and accessories, partnering closely across engineering, product, sales, retail, and global markets to strengthen the brand and deepen customer affinity. At Apple (Beats by Dre), I led worldwide go-to-market and launch strategy, bringing together culture, creativity, and community to introduce products that resonated far beyond the tech aisle. Prior to this role, I was the Market Leaser, Head of Americas for Beats where I led the geo-level business strategy, channel marketing, brand and sales in North America and South America. Earlier at Verizon I built and scaled the Consumer Product Marketing and Product Management organization, connecting product innovation, pricing, digital experience, and channel growth into one cohesive strategy. What’s consistent across my work: — I listen deeply and lead with clarity. — I build teams grounded in trust, respect, and shared ambition. — I hold the bar high, for the work, the thinking, and how we show up for each other. — And I believe that great marketing isn’t just about what we launch, but why it matters to people. I believe marketing is both craft and responsibility. A balance of insight, imagination, and intention. I lead with clarity, empathy, and creative conviction, building brands and teams that don’t just reflect culture, but shape it. And I lead with gratitude, never forgetting the climb, the people, and the moments that brought me here — staying grounded, present, and intentional about what I build next.