KC
Keith Colbourn
EVP, Chief Marketing Officer at Total Wine & More
Total Wine & More•Washington DC-Baltimore Area, United States
View LinkedIn ProfileExperience34+ Years
LevelCXO
Career Timeline
- Total Wine & MoreCurrent2017–Present· 9 yrs 9 mos
- Executive Vice President, Chief Marketing OfficerCurrent2017–Present
- 2016–2017· 1 yr
- SVP, Loyalty & Lifecycle Marketing2016–2017
- 2015–2015· 0 mos
- SVP, Retailer Digital Solutions2015–2015
- 2011–2015· 4 yrs
- SVP, Loyalty & Analytics2013–2015
- GVP, Loyalty2011–2013
- 2008–2011· 3 yrs
- Vice President2008–2011
- 2005–2008· 3 yrs
- VP, Digital, Loyalty and Analytics2005–2008
- 1998–2005· 7 yrs
- Director, Enterprise Development1998–2005
- 1994–1998· 4 yrs
- Founder & CEO1994–1998
- 1992–1994· 2 yrs
- Analyst / Sr Analyst / Manager1992–1994
Education
Bachelor of Commerce (Honours)
General Management, Marketing
Queen's UniversityExecutive Relationship Map
Reports To
Keith Colbourn
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
AnalyticsShopper MarketingDatabase MarketingSegmentationMarketingMarketing StrategyLoyalty MarketingManagementDirect MarketingAdvertisingMarketing ResearchCustomer RetentionStrategyIntegrated MarketingBusiness StrategyRetailCompetitive AnalysisCustomer InsightLoyalty ProgramsBrand Loyalty