Kelly Seither

Influential leader in global commercial development and new product planning, and with a track record of identifying, developing, launching and marketing pharmaceutical products and medical devices. Recognized for turning market and customer insights into valuable strategy and actionable development plans while championing the voice of the customer and the corporate mission. Expansive leadership background that includes building, developing and leading high-performing teams and delivering strategic commercial leadership to drive critical large-scale projects/programs towards market success. Selected highlights from my career include: - Led all commercial activities for ADASUVE®, a drug – device combination for treatment of agitation, from product identification through NDA/MAA submissions and US and EU approvals. - Developed a differentiated product position to drive clinical development, identifying a clinical endpoint that increased market share potential by 15%. - Drove valuation project as commercial point for $45M royalty securitization. Developed commercial rationale that led to negotiated and licensed products and product candidates in development to four companies generating $100M in addition to royalties and milestones. - Identified 40+ product ideas across 12 therapeutic areas via crowdsourcing; conducted rigorous market research, forecasting and competitive assessment on the top candidates resulting in 4 new pipeline candidates. Specialties: New Product Planning/Development, Market Research and Analysis, Commercial Management, Strategic Marketing, Brand Development, Leadership, Team Building, Product Identification, Pre-launch Development, Forecasting, Market Assessments, Messaging & Content Development, Sales, Corporate Communications