Laura Jones

Laura serves as the CMO at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and leading the marketing organization. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Previous, she led the Rides business and master brand at Uber Technologies. Her team was responsible for the strength of the Uber brand globally, the growth of the rides business, as well as Uber’s loyalty and subscriptions programs. As one of Uber’s early marketing hires, Laura built the Product Marketing organization from the ground up, hiring and developing top talent, and scaling it to 60+ PMMs and strategists globally, encompassing Rides, Eats, Freight and new verticals. In her six years at Uber, Laura and her team were at the helm of every product launch, shaping iconic experiences and campaigns that have evolved Uber from a niche service into a globally resonant brand serving over 120M+ customers worldwide. Her work has been awarded 7 Clio awards, 2 D&AD Yellow Pencils, a One Show Award and an Effie, and has been cited by national and global outlets including the New York Times, the Wall Street Journal, Forbes, Fast Company, Bloomberg, AdAge, AdWeek, Business Insider, Vogue, People Magazine and Good Morning America, among others. She has been a featured speaker at Cannes Lions, Interbrand Top 100 Brands, Forbes CMO Summit, and CES C-Space, and was named among the Forbes Entrepreneurial CMO 50, AdAge Leading Women, Campaign 50, top 40 under 40 by Brand Innovators, and her work has been selected as AdAge’s Creativity Pick of the Day multiple times.