Lisa Gilbert
Global Marketing Leader | $700M marketing-led revenue | CMO, IBM Japan & UK&I | Kyndryl, USA | Former NED, Pulsar Group (LSE) | Board, The Marketing Society
Pulsar Group•New York, New York, United States
View LinkedIn ProfileExecutive Overview
• Non Executive Director @ Pulsar, a leading Social SaaS company providing PR, Public Affairs & reputation management solutions. • Award-winning, growth-focused global marketing and communications leader with success in mobilizing teams on nearly every continent (Americas, APAC & EMEA) • Multi-cultural and driven by the thrill of immersing in a culture and language. Embraces the challenge of overcoming cross-cultural barriers and leveraging regional strengths to drive innovation and growth • Intrapreneurial builder known for incubating new marketing organizations and reinvigorating stagnant ones, building high-performance teams, and nurturing talent • Steadfast champion of the customer, representing their voice in every initiative to achieve the highest levels of client satisfaction • Leverages PR background to cut through the noise and craft compelling stories that engage, educate, and influence customer behavior globally • Battle tested, adaptable and resilient. Big believer in the adage that "growth & comfort don't co-exist" • Dynamic and creative. Chief architect behind a team Guinness Book of World Records achievement • Prior to IBM, held communications roles at Weber Shandwick Worldwide & Hewlett-Packard CAREER HIGHLIGHTS ☆ Delivered double-digit revenue growth for multi-billion-dollar business in 40 growth countries in the Americas, APAC & EMEA ☆ Built robust Net Promoter Score programs in the UK & Japan, embedding the voice of the customer across the enterprise and increasing NPS scores YoY ☆ Pivoted frequently, upstarting numerous organizations, revitalizing stagnant functions and earning consecutive promotions throughout 20+ year career with a Fortune 50 corporation ☆ Launched global campaign management practice, scaling function from 0 to 600+ employees ☆ Leveraged IBM Watson, infusing artificial intelligence across marketing mix to augment marketing capability in UK/IRL ☆ Led strategy to open 140+ offices in 40 countries in <12 months, resulting in steady, rapid growth ☆ Engineered data-driven client acquisition program, securing 10K new clients and $700M in incremental revenue
Career Timeline
- The Marketing SocietyCurrent2026–Present· 9 mos
- Board MemberCurrent2026–Present
- KyndrylCurrentOct 2021–Present· 5 yrs
- Vice President, Global Marketing, Chief Marketing Officer, USACurrentMay 2023–Present
- Vice President | Brand, Sponsorship & ContentOct 2021–May 2023
- Pulsar GroupCurrentSep 2021–Present· 5 yrs 1 mo
- Non-Executive DirectorCurrentSep 2021–Present
- ChiefCurrentMar 2021–Present· 5 yrs 7 mos
- MemberCurrentMar 2021–Present
- 2004–Oct 2021· 17 yrs 9 mos
- General Manager | IBM Marketing Services Center2021–Oct 2021
- Chief Marketing Officer & IBM Client Advocate [NPS] IBM JAPANAug 2018–2021
- Chief Marketing & Communications Officer & Client Advocate, IBM UK & IrelandAug 2016–Aug 2018
- Vice President, Marketing TransformationOct 2013–Aug 2016
- Vice President, Marketing - IBM Growth Markets UnitApr 2010–Oct 2013
- North American Director of Demand Programs, Mid-MarketFeb 2008–Jun 2010
- Global Director of Demand Programs, General Business2006–2008
- Director of Marketing, Systems & Technology Group2004–2006
- 1998–2001· 3 yrs
- IBM CORPORATION1998–2001
Education
Bachelor of Arts - BA
Communications & Japanese Language
UC Santa Barbara