Lisa Gilbert

Lisa Gilbert

Global Marketing Leader | $700M marketing-led revenue | CMO, IBM Japan & UK&I | Kyndryl, USA | Former NED, Pulsar Group (LSE) | Board, The Marketing Society

Pulsar Group•New York, New York, United States

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Experience28+ Years
LevelLeadership

Executive Overview

• Non Executive Director @ Pulsar, a leading Social SaaS company providing PR, Public Affairs & reputation management solutions. • Award-winning, growth-focused global marketing and communications leader with success in mobilizing teams on nearly every continent (Americas, APAC & EMEA) • Multi-cultural and driven by the thrill of immersing in a culture and language. Embraces the challenge of overcoming cross-cultural barriers and leveraging regional strengths to drive innovation and growth • Intrapreneurial builder known for incubating new marketing organizations and reinvigorating stagnant ones, building high-performance teams, and nurturing talent • Steadfast champion of the customer, representing their voice in every initiative to achieve the highest levels of client satisfaction • Leverages PR background to cut through the noise and craft compelling stories that engage, educate, and influence customer behavior globally • Battle tested, adaptable and resilient. Big believer in the adage that "growth & comfort don't co-exist" • Dynamic and creative. Chief architect behind a team Guinness Book of World Records achievement • Prior to IBM, held communications roles at Weber Shandwick Worldwide & Hewlett-Packard CAREER HIGHLIGHTS ☆ Delivered double-digit revenue growth for multi-billion-dollar business in 40 growth countries in the Americas, APAC & EMEA ☆ Built robust Net Promoter Score programs in the UK & Japan, embedding the voice of the customer across the enterprise and increasing NPS scores YoY ☆ Pivoted frequently, upstarting numerous organizations, revitalizing stagnant functions and earning consecutive promotions throughout 20+ year career with a Fortune 50 corporation ☆ Launched global campaign management practice, scaling function from 0 to 600+ employees ☆ Leveraged IBM Watson, infusing artificial intelligence across marketing mix to augment marketing capability in UK/IRL ☆ Led strategy to open 140+ offices in 40 countries in <12 months, resulting in steady, rapid growth ☆ Engineered data-driven client acquisition program, securing 10K new clients and $700M in incremental revenue

Career Timeline

Professional employment history
  • 2026–Present· 9 mos
    • Board MemberCurrent
      2026–Present
  • KyndrylCurrent
    Oct 2021–Present· 5 yrs
    • Vice President, Global Marketing, Chief Marketing Officer, USACurrent
      May 2023–Present
    • Vice President | Brand, Sponsorship & Content
      Oct 2021–May 2023
  • Sep 2021–Present· 5 yrs 1 mo
    • Non-Executive DirectorCurrent
      Sep 2021–Present
  • ChiefCurrent
    Mar 2021–Present· 5 yrs 7 mos
    • MemberCurrent
      Mar 2021–Present
  • 2004–Oct 2021· 17 yrs 9 mos
    • General Manager | IBM Marketing Services Center
      2021–Oct 2021
    • Chief Marketing Officer & IBM Client Advocate [NPS] IBM JAPAN
      Aug 2018–2021
    • Chief Marketing & Communications Officer & Client Advocate, IBM UK & Ireland
      Aug 2016–Aug 2018
    • Vice President, Marketing Transformation
      Oct 2013–Aug 2016
    • Vice President, Marketing - IBM Growth Markets Unit
      Apr 2010–Oct 2013
    • North American Director of Demand Programs, Mid-Market
      Feb 2008–Jun 2010
    • Global Director of Demand Programs, General Business
      2006–2008
    • Director of Marketing, Systems & Technology Group
      2004–2006
  • 1998–2001· 3 yrs
    • IBM CORPORATION
      1998–2001

Education

Bachelor of Arts - BA

Communications & Japanese Language

UC Santa Barbara

Executive Relationship Map

Reports To
Lisa Gilbert
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Marketing TransformationThought LeadershipAgile LeadershipMarketing StrategyProduct MarketingAsia PacificGo-to-market StrategySales EnablementProgram ManagementCloud ComputingChannelLarge Scale TransformationDemand GenerationMulti-Channel MarketingBusiness AlliancesInternational MarketingGlobal LeadershipCorporate CommunicationsBusiness DevelopmentMarketing Communications