Experience28+ Years
LevelCXO
Executive Overview
SUMMARY Accomplished leader with 25+ years experience growing businesses through innovative marketing strategies. Successfully deliver breakthrough creative campaigns balanced with effective performance marketing. Digitally-minded, data-driven, and passionate about growing culturally relevant brands. CORE COMPETENCIES Empowered teams, Brand strategy/planning, Integrated marketing campaigns, Advertising, Media, Digital marketing, Social, E-Commerce, Performance marketing, Content creation (TV, film, digital), Consumer research and insights, CRM/Loyalty, Experiential marketing and events, Promotions
Career Timeline
- Panera BreadCurrentJul 2024–Present· 2 yrs 2 mos
- Chief Marketing OfficerCurrentJul 2024–Present
- Mar 2023–Jul 2024· 1 yr 4 mos
- Chief Marketing OfficerMar 2023–Jul 2024
- Dec 2018–Mar 2023· 4 yrs 3 mos
- Chief Marketing OfficerDec 2018–Mar 2023
- Dec 2013–Nov 2018· 4 yrs 11 mos
- Executive Director Marketing (VP Level)Feb 2017–Nov 2018
- Head of MarketingJul 2016–Sep 2016
- Director, Brand MarketingDec 2013–Jun 2016
- 2012–Dec 2013· 1 yr 11 mos
- Senior Director, Head of Brand Marketing2012–Dec 2013
- Feb 2004–2012· 7 yrs 11 mos
- Marketing AgentFeb 2004–2012
- Nov 2001–Feb 2004· 2 yrs 3 mos
- Account SupervisorNov 2001–Feb 2004
- 2000–Nov 2001· 1 yr 10 mos
- Senior Account Executive, Account Executive2000–Nov 2001
- 1999–2000· 1 yr
- Asst Account Executive, Account Executive1999–2000
- 1998–May 1998· 4 mos
- Media Planning1998–May 1998
Education
BA
Psychology; Minor in Marketing
Boston CollegeExecutive Relationship Map
Reports To
Mark Shambura
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Media PlanningBrand ArchitectureSocial MediaCRMPartnershipsMarketingCreative StrategyMarketing StrategyE-commerceDigital StrategyAdvertisingMarketing ResearchDigital MarketingSocial Media MarketingStrategyIntegrated MarketingStrategic PartnershipsBrand ManagementCreative DirectionSponsorship