Mauricio Ferreira

Mauricio Ferreira

CMO l Business Leader l Board Member l Learner l Dad l Surfer

Microsoft•Miami-Fort Lauderdale Area, United States

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Experience28+ Years

Executive Overview

I am a multi-cultural Latin Brazilian that have lived in different countries, and I love traveling, surfing, exploring and learning. My personal commitment is to produce a positive impact in the community we leave based on core values, fairness, sustainability and joy. I have broad business background by working for marketing agencies and marketing consultancy company where I could serve many different brands (Coca Cola, Intel, Nestle, HP, Colgate, among others) as well as for Microsoft where I work with such a broad and rich portfolio across B2B and B2C business. My main passion is to build brand value, tell story and drive business impact thru a meaningful connection with fans! As a Leader I believe that my role is to help people to unleash their true & best selves by building a diverse, inclusive and trustful team culture.

Career Timeline

Professional employment history
  • Oct 2021–Present· 5 yrs
    • Member, Board of DirectorsCurrent
      Oct 2021–Present
  • MicrosoftCurrent
    Mar 2006–Present· 20 yrs 7 mos
    • Global Go-to-Market Leader, AI Business Solution - Small, Medium Enterprise & ChannelCurrent
      Jul 2025–Present
    • Americas Business Applications Lead, SMB & Corporate
      Feb 2024–Jul 2025
    • Latin America General Director for Microsoft Business Applications
      Jul 2022–Feb 2024
    • Latin America Marketing Director - CMO
      Jul 2017–Jul 2022
    • Brazil Marketing Director - CMO
      Feb 2013–Jul 2017
    • Marketing Excellence Lead
      Sep 2011–Feb 2013
    • Senior SMB Marketing Manager
      Mar 2006–Aug 2011
  • Mar 2003–Mar 2006· 3 yrs
    • Manager, Marketing
      Mar 2003–Mar 2006
  • 1998–Sep 2001· 3 yrs 8 mos
    • Planner / Producer Manager
      1998–Sep 2001

Education

Wharton for Marketing leaders

Administração, Negócios e Marketing

Wharton Executive Education

Modern Story Telling and Value Proposition, in Company, São Paulo

Northwestern University - Kellogg School of Management

MBA

Gestão Empresarial

FGV - Fundação Getulio Vargas

Connecting Customer Campaigns to Growth

Northwestern University - Kellogg School of Management

English as second language

Hansa Language School

Consumer Behaviour

Ryerson University

Comunicação Social – Propaganda e Marketing

Universidade Anhembi Morumbi

Executive Relationship Map

Reports To
Mauricio Ferreira
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Email MarketingProduct ManagementSegmentationMarketingMarketing StrategyProduct MarketingMarketing ManagementBusiness PlanningDigital MarketingSales ManagementStrategic PartnershipsCross-functional Team LeadershipDemand GenerationBusiness StrategyMulti-Channel MarketingTrade MarketingBudgetsStart-upsMarketing CommunicationsMicrosoft SQL Server