Muenfun Thanyaphaisit
Chief Executive Officer
Charoen Pokphand Group Co.,Ltd.•Bangkok City, Thailand
View LinkedIn ProfileExecutive Overview
SUCCESSES: Founder and launcher of • “The 1 Card”, the biggest retail loyalty card in Thailand for Central Group. • “www.the1.co.th”, website & e-commerce for Central Group. • “www.mcardmall.com”, and "www.mcardshop.com" e-commerce and website for The Mall group. • “Siam Piwat mobile app” for Siam Paragon, Siam Center, and Siam Discovery. • “www.siamism.com”, e-commerce for Siam Paragon, Siam center, and Siam Discovery. • Head of sales & sponsorship for the new Siam Center launch. • Head of the first time launch of “The Icon Siam” to medias & partners SPECIALTIES: Digital Marketing | E-Commerce | Retail Business | Insurtech & Fintech | Marketing & Sales Promotion | Sales | Sponsor & Partnership | New Business launch & Expansion | Card program both (co-brand credit card and loyalty card) | CRM & dBase management | Advertising & Programmatic | Marketing Communication & PR | etc
Career Timeline
- Oct 2023–Present· 3 yrs
- Chief Executive Officer, Chef CaresCurrentOct 2023–Present
- 2021–2022· 1 yr
- Managing Director (acting) & CMO2021–2022
- 2019–2021· 2 yrs
- Chief Business Officer, Retail2019–2021
- 2016–2019· 3 yrs
- Managing Ditector2016–2019
- 2010–2015· 5 yrs
- Deputy Managing Director2010–2015
- 2008–2010· 2 yrs
- General Manager, E-Commerce & Global Market2008–2010
- 2004–2007· 3 yrs
- Vice President, Marketing2004–2007
- 1999–2003· 4 yrs
- Sales and Marketing Manager1999–2003
Education
Master of Commerce, Marketing Management
Business & Marketing
Western Sydney UniversityBachelor of Arts (B.A.)
Marketing, English
Thammasat University