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Nithyanand Shankar

Nithyanand Shankar

Chief Business Officer - Eureka Forbes | Ex- Amazon | Ex-P&G | Professional Artist and Vocalist

Eureka Forbes Ltd

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Experience19+ Years
LevelLeadership

Executive Overview

18+ years leading large teams and businesses in Amazon, P&G and now in a PE led transformation at Eureka Forbes. Entrepreneurial leader with experiences across running large P&Ls, building businesses ground-up running Product and Technology teams, Sales & Marketing of marquee brands across omnichannel retail (traditional retail, modern retail, Ecommerce and D2C), and managing large organizations and customers. Professional artist (www.nithyanandshankar.com) and classical vocalist.

Career Timeline

Professional employment history
  • Eureka Forbes LtdCurrent
    Feb 2023–Present· 3 yrs 7 mos
    • Chief Business OfficerCurrent
      May 2025–Present
    • Chief Digital and Product Officer
      Feb 2023–May 2025
  • Amazon
    Aug 2017–2023· 5 yrs 5 mos
    • Category Head, Kitchen/Sports/Home Improvement
      May 2022–2023
    • Category Head, Furniture
      Aug 2018–Apr 2022
    • Category Head, Imports businesses
      Aug 2017–Aug 2018
  • Procter & Gamble
    Jun 2007–Jul 2017· 10 yrs 1 mo
    • Region Head - Karnataka & Kerala
      Jul 2015–Jul 2017
    • Commercial Leader, Fabric & Home care, India
      Apr 2014–Jun 2015
    • Unit Manager - Chennai
      Jul 2012–Mar 2014
    • Market Strategy and Planning Manager - Innovation and Category Management (india leader)
      Jun 2010–Jun 2012
    • Key Account Manager, Tamilnadu
      Jun 2007–Jun 2010

Education

PGDM

Marketing

SPJIMR SP Jain Institute of Management & Research

BE

Electronics and Communication

Sri Venkateswara College of Engineering, Chennai

Executive Relationship Map

Reports To
Nithyanand Shankar
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Shopper MarketingTeam LeadershipProject PlanningMarketing ManagementManagementDistributor ManagementSales ManagementBusiness AnalysisGo-to-market StrategyKey Account ManagementCategory ManagementChannel Program ManagementCross-functional Team LeadershipBusiness StrategyRetailCompetitive AnalysisInnovationTrade MarketingFMCGDistributed Team Management