Orlena Yeung

As Chief Brand Officer of Chewy, Orlena leads an organization of more than 200 pet lovers, marketers, creatives, and media planners at the largest pet retailer in the US. Orlena’s teams span Brand, Product, and Retailer Marketing, Consumer Insights, Chewy Health Marketing, Creative Studios, and Mass Media Planning, all of whom deliver exceptional experiences for pet parents, partners, and of course, pets. Chewy’s mission, to be the most trusted and convenient destination for pet parents and partners everywhere, guides everything we do, and the true differentiator for our Brand is our unwavering commitment to the customer. Chewy’s deep understanding of the highs and lows of pet parenting guides our innovation in pet health, how we deliver everyday essentials, how we celebrate with customers, and how we provide support in times of need. With more than 20 years of experience in driving growth, revenue, and consumer loyalty across diverse industries and iconic brands – from Xbox to CBS Interactive to Capital One – Orlena continues to apply her passion for building culturally relevant brands that are at the intersection of consumer technology, data, and design.