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Scott Hudler

Scott Hudler

SVP / Chief Marketing Officer - Whataburger

Whataburger

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Experience32+ Years
LevelCXO

Executive Overview

Senior Marketing executive with a proven track record of delivering measurable results through innovation, product development and consumer engagement. Unique background with experience as the Marketing lead in brand strategy, category management, advertising, innovation, digital strategy and international marketing.

Career Timeline

Professional employment history
  • WhataburgerCurrent
    Feb 2024–Present· 2 yrs 7 mos
    • Chief Marketing Officer and Senior Vice PresidentCurrent
      Feb 2024–Present
  • Cotton Patch Cafe
    May 2022–Feb 2024· 1 yr 9 mos
    • President
      Feb 2023–Feb 2024
    • Chief Growth Officer
      May 2022–Feb 2023
  • Torchy's Tacos
    Oct 2018–Feb 2022· 3 yrs 4 mos
    • Chief Marketing Officer
      Oct 2018–Feb 2022
  • DICK'S Sporting Goods
    Jul 2017–Sep 2018· 1 yr 2 mos
    • Chief Marketing Officer and Senior Vice President
      Jul 2017–Sep 2018
  • Dunkin'​
    Oct 2006–Jun 2017· 10 yrs 8 mos
    • Senior Vice President / Chief Digital Officer - Dunkin' Donuts
      Apr 2016–Jun 2017
    • Vice President - Global Consumer Engagement - Dunkin' Donuts
      Feb 2012–Apr 2016
    • Vice President-Brand Marketing - Dunkin' Donuts
      2010–Mar 2012
    • Senior Director-Brand Marketing - Dunkin' Donuts
      Oct 2006–Dec 2009
  • Mars
    Aug 2000–Sep 2006· 6 yrs 1 mo
    • Brand Manager - Snickers
      Jul 2005–Sep 2006
    • Senior Manager - Sponsorship Marketing
      May 2003–Jul 2005
    • Manager, Marketing Communications
      Aug 2000–May 2003
  • Popeyes Louisiana Kitchen
    Jun 1998–Aug 2000· 2 yrs 2 mos
    • Director, Corporate Communications
      Jun 1998–Aug 2000
  • AFC Enterprises
    1996–Jun 1998· 2 yrs 5 mos
    • Manager-Communications
      1996–Jun 1998
  • Duffey Communications
    Jul 1994–Dec 1996· 2 yrs 5 mos
    • Assistant Account Executive
      Jul 1994–Dec 1996

Education

Bachelor's Degree

Fine Arts

Valdosta State University

Executive Relationship Map

Reports To
Scott Hudler
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
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Skills & Expertise

20 of 20 skills
Social MediaShopper MarketingLeadershipMarketingMarketing StrategyProduct MarketingManagementAdvertisingDigital MarketingSales ManagementBrand DevelopmentSocial Media MarketingIntegrated MarketingStrategic PlanningConsumer ProductsCross-functional Team LeadershipBrand ManagementBudgetsMarket PlanningMarketing Communications