Sudhanshu Vats

Sudhanshu Vats

Managing Director at Pidilite Industries Limited

Bombay Chamber of Commerce & Industry

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Experience20+ Years
LevelExecutive Management

Executive Overview

Sudhanshu Vats is the Managing Director at Pidilite Industries Limited . He has a career spanning 34 years across the FMCG, Chemicals & Media sectors with a track record of propelling significant business growth and creating long-term value for all stakeholders of the Company. He has always created an inclusive, open and learning culture for employees. Prior to joining Pidilite, Sudhanshu Vats was the Managing Director and CEO at EPL Limited. Under his leadership the company grew in double digits in FY 21 despite Covid19 headwinds. His clearly articulated strategy of "Leading the Pack" with Sustainability at its core and well defined 5 Must Win Battles will help EPL maintain its strong run in the years ahead. Prior to EPL, he spent eight years as the MD and Group CEO of Viacom18 Media Private Ltd. Under Sudhanshu’s leadership Viacom18 grew from 6 to 54 channel network across more than 80 countries, turned around Filmed Entertainment business with content led cinema and added a strong Digital business that propelled it to a stupendous 4x growth in top line and consistent positive PAT delivery in this period. By building a strong portfolio of Direct to Consumer Digital offerings under VOOT brand and strengthening Data Science & Analytics capability, he has future proofed the media company that is admired for its culture, quality of talent and progressive people policies. Prior to Viacom18, he spent about 20 years at Unilever in India in sales, marketing and general management roles. His last role in Unilever was VP Laundry (South Asia) and Global VP - Radiant brand. He made Radiant the fastest growing laundry brand in the world with over Euro 500 M turnover and grew South Asia Laundry business by 20%+ crossing the Euro 1 B milestone. As Head Soaps and Detergents, he aggressively grew share, revenue and profitability for HUL in India. During his long tenure at Unilever, he shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux. During 2004-2005, Sudhanshu worked with BP in India as VP Marketing and successfully re-launched the Castrol Master brand. He is the Co Chair of the CII FMCG Committee & Member National Council of CII, Senior Vice President of Bombay Chamber of Commerce & Industry and Chairman of Advertising Standards Council of India. He is on the Global Advisory Board of the Columbia University, New York. He is also on the advisory board of a number of NGOs. Sudhanshu is an inspirational leader and mentors a lot of young CXOs, many of whom started their career with him. He is a marathon runner.

Career Timeline

Professional employment history
  • Apr 2025–Present· 1 yr 5 mos
    • Co-Chair National FMCG Committee and Member, National Council, CIICurrent
      Apr 2025–Present
  • Jul 2024–Present· 2 yrs 2 mos
    • Senior Vice PresidentCurrent
      Jul 2024–Present
  • Jun 2022–Present· 4 yrs 3 mos
    • ChairmanCurrent
      Sep 2025–Present
    • Vice Chairman
      Jun 2022–Aug 2025
  • Sep 2021–Present· 5 yrs
    • Managing DirectorCurrent
      Apr 2025–Present
    • Managing Director Designate
      Apr 2024–Mar 2025
    • Deputy Managing Director
      Sep 2021–Apr 2024
  • Apr 2020–Aug 2021· 1 yr 4 mos
    • Managing Director and Chief Executive Officer
      Apr 2020–Aug 2021
  • Oct 2016–Dec 2017· 1 yr 2 mos
    • Chairman
      Oct 2016–Dec 2017
  • Apr 2014–Mar 2020· 5 yrs 11 mos
    • Chairman - National Media and Entertainment Commiittee and Member National Council, CII
      Apr 2014–Mar 2020
  • Sep 2012–Mar 2020· 7 yrs 6 mos
    • Vice President
      Sep 2012–Mar 2020
  • Aug 2012–Apr 2020· 7 yrs 8 mos
    • Managing Director & Group CEO
      Aug 2012–Apr 2020
  • Apr 2006–Jul 2012· 6 yrs 3 mos
    • Vice President -Laundry South Asia and Global Radiant
      Sep 2010–Jul 2012
    • Vice President - Skin Cleansing, Laundry & HHC, India
      Apr 2008–Aug 2010
    • General Manager Home Care
      Sep 2006–Mar 2008
    • General Manager - Modern Trade
      Apr 2006–Dec 2006

Education

Post-Graduate Diploma in Management

Indian Institute of Management Ahmedabad

Bachelor of Technology

Mechanical

Executive Relationship Map

Reports To
Sudhanshu Vats
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

19 of 19 skills
P&L ManagementTeam LeadershipP&L ResponsibilityMarketing StrategyProduct MarketingMarketing ManagementManagementGeneral ManagementSales ManagementKey Account ManagementStrategyMarket ResearchCompetitive AnalysisBrand ManagementBrand EquityCustomer InsightFMCGMarketing CommunicationsTeam Management