Todd Rosenthal

Todd Rosenthal

EVP & CFO, Consumer Bank & Enterprise Finance Transformation — Citizens | Leading AI adoption across finance | A CFO who has also run the business — eight years leading PNC’s credit card division

Citizens Financial Group, Inc.•Charlotte, North Carolina, United States

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Experience33+ Years

Executive Overview

I hold two connected mandates at Citizens: EVP and Chief Financial Officer of the Consumer Bank — approximately $120B in deposits, $70B in loans, and $50B in assets under management — and leader of Enterprise Finance Transformation.As Consumer Bank CFO, I guide capital deployment, financial strategy, and performance management, weighing risks and opportunities to support profitable growth. As transformation leader, I am driving AI adoption across finance — prioritizing applications in forecasting, reporting, and analysis, with appropriate human review and controls — alongside automation, standardized workflows, and better data and management information, so finance spends less time producing numbers and more time driving decisions. Just as important is the cultural work: building AI fluency and new ways of working across the finance organization.Earlier at Citizens (2022–2025), as EVP & CFO for Consumer, Small Business, and Private Bank & Wealth, I led a 60-person finance organization across businesses with roughly $154B in deposits. I led the Consumer Bank's turnaround and capital redeployment toward a relationship-focused model, and launched our Private Bank after the Q1 2023 banking failures — building it to $14B in deposits at approximately a 25% return on capital within two years.What differentiates my career: I have not only run large-scale finance organizations — I have run a business. For eight years at PNC I led the Consumer and Small Business Credit Card division end to end — direct P&L, strategy, products, digital, and operations. We tripled annual new account production from roughly 200,000 to 600,000, grew balances from $4B to $7B and transaction volume from $12B to $20B, improved net income from approximately $200MM to $300MM, and achieved J.D. Power top performance in loyalty and customer satisfaction.Before PNC: CFO of Morgan Stanley's Private Bank, where we converted the legal entity to a nationally chartered bank and secured OCC approval; CFO of Capital One's Retail & Direct Bank, including financial integration of the ING Direct acquisition; CFO of Deposits at Ally as deposits grew from $2B to more than $20B; CFO & COO of Wachovia's credit and debit card businesses; and Card Services CFO at Bank of America for a $62B card business.B.S. Accounting, Virginia Tech, cum laude. Passed the CPA exam on the first attempt. Six Sigma Green Belt and DFSS certified. Financial rigor, an operator's mindset, and a bias for action.

Career Timeline

Professional employment history
  • Jun 2022–Present· 4 yrs 4 mos
    • EVP & CFO, Consumer Bank & Enterprise Finance TransformationCurrent
      2026–Present
    • Executive Vice President, Chief Financial Officer, Consumer Bank
      Jun 2022–Present
    • EVP & CFO, Consumer, Small Business & Private Bank/Wealth
      Jun 2022–Dec 2025
  • May 2014–May 2022· 8 yrs
    • SVP, Head of Credit Card
      May 2014–May 2022
    • SVP & Head of Credit Card Division
      May 2014–May 2022
  • May 2011–Apr 2014· 2 yrs 11 mos
    • CFO retail and direct bank
      May 2011–Apr 2014
  • Mar 2011–Oct 2013· 2 yrs 7 mos
    • CFO, Retail & Direct Bank
      Mar 2011–Oct 2013
  • Feb 2010–2011· 11 mos
    • Managing Director & CFO, Private Bank
      Feb 2010–2011
  • 2010–Feb 2011· 1 yr 1 mo
    • CFO, and managing director private bank
      2010–Feb 2011
  • Oct 2008–Feb 2010· 1 yr 4 mos
    • CFO, Deposits, Marketing, E-Commerce & Finance Shared Services
      Oct 2008–Feb 2010
    • CFO, deposits and marketing
      Oct 2008–2010
  • Apr 2006–Sep 2008· 2 yrs 5 mos
    • SVP, CFO & COO, Credit & Debit Card
      Apr 2006–Sep 2008
  • 2006–2008· 2 yrs
    • Coo and cfo, credit card, debit card and payments
      2006–2008
  • Oct 1999–Oct 2006· 7 yrs
    • CFO, credit card
      Oct 1999–Oct 2006
  • 1999–2006· 7 yrs
    • CFO, credit card
      1999–2006
  • 1997–Dec 1997· 11 mos
    • Manager, Financial Planning
      1997–Dec 1997
  • 1995–1998· 3 yrs
    • Jv
      1995–1998
  • 1993–1995· 2 yrs
    • Audit
      1993–1995

Education

Bachelor of Science (BS)

Accounting and Finance

Virginia Tech

Executive Relationship Map

Reports To
Todd Rosenthal
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

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Skills & Expertise

20 of 20 skills
Cash ManagementFinancial AnalysisRisk ManagementCorporate FinanceTreasuryTreasury ManagementPortfolio ManagementFinancial ModelingFinanceValuationAccountingDue DiligenceFinancial ReportingInternal ControlsInvestmentsEquitiesStrategic Financial PlanningCapital MarketsManagerial FinanceRetail Banking