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Hallmark Cards

RetailKansas City, Missouri, United States
Privately Held17,274 Employees
Employees
~17,274

About Hallmark Cards

Key Facts
Approximately 17,274 employees globally
Headquartered in Kansas City, Missouri, United States
Operates in Retail

Executive Leadership Team

Annie Howell
Annie Howell
Chief Communications Officer
Since 2024
Mike Perry
Mike Perry
President and Chief Executive Officer
Since 2019
Peter A. Opalka
Peter A. Opalka
Executive Vice President and Chief Information Officer
Since 2017
Sara Beth Burton
Sara Beth Burton
President
Since 2025
Vera S.
Vera S.
Chief Information Security Officer
Since 2022

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Hallmark Cards Executive Leadership Team

Annie Howell
Annie Howell
Chief Communications Officer
In January 2024, added responsibilities and oversight of external issues/crisis communications for Hallmark Global as well as liaison between Media and Global on talent relations, talent programming, and communications strategy among other areas related to consumer experiences including Hallmark Channel Christmas Cruises and the 4 weekend Hallmark Christmas Experiences in Kansas City, Mo.
Since 2024
Mike Perry
Mike Perry
President and Chief Executive Officer
Since 2019
Peter A. Opalka
Peter A. Opalka
Executive Vice President and Chief Information Officer
As EVP and Chief Information Officer at Hallmark, I lead the Technology organization to enable growth, simplification and bring new consumer experiences to life, all with the ambition of creating a more emotionally connected world.
Since 2017
Sara Beth Burton
Sara Beth Burton
President
Lead Hallmark consumer product & retail business
Since 2025
Vera S.
Vera S.
Chief Information Security Officer
Responsible for three key roles: CISO, Thought Leader, and Customer Advocate. • Led the development and implementation of a comprehensive cybersecurity program, including over 30 security policies. • Oversaw company compliance with SOC 2 and ISO 27001, collaborating with independent audit firms to achieve certification. • Quoted in multiple information security publications such as Information Security Magazine, Forbes, CPO Magazine, and SC Magazine, providing insights on industry trends and notable security breaches. • Collaborated with Sales, Marketing, Customer Success, Product, and R&D teams to position SafeBreach’s information security as a differentiator. • Acting CIO
Since 2022

Business Focus Areas

Identified by BizNLP
Business Focus Areas
Home DecorProduct DevelopmentPrint-on-demand & Photo CardsSpecialty Retail3D GiftsMobile GreetingsCards with sound & motioneCards
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Hallmark Cards Org Chart & Organizational Structure

Frequently Asked Questions

7 questions

What does Hallmark Cards's BizKonnect profile actually show?

An overview with industry, headquarters, employee count, and public/private status; an About section describing the business; Key Facts; an Executive Leadership Team list; and a preview of the OrgKonnect's GenAI-powered org chart built by BizKonnect.

Can I see Hallmark Cards's complete org chart here, or just part of it?

You get a free preview of the top-level structure and business units, generated by BizKonnect's GenAI-powered org chart engine; the full chart with reporting lines and direct contacts unlocks via "Get Free Access to Full Org Chart."

How is Hallmark Cards's organizational structure mapped on BizKonnect?

Hallmark Cards's hierarchy is broken into functional departments IT, Finance, Commercial Sales, Operations and distinct business units, with GenAI-powered interactive org charts mapping reporting lines directly up to the CXOs.

Does the page show which executive oversees which function?

Yes, functions like Finance, Sales, Operations, and Information Technology are each tied to a named executive and their title, based on Hallmark Cards's reported leadership structure.

Is executive tenure information included?

Each leader's profile shows how long they've held their role, marked "Since [year]," so you can see how recently Hallmark Cards's leadership team has changed.

How do Hallmark Cards's GenAI-powered org charts support Account-Based Marketing (ABM)?

The visual maps break down multi-person buying centers within Hallmark Cards, helping ABM teams identify actual budget owners, understand peer reporting relationships, and run multi-threaded outreach without getting stuck behind gatekeepers.

Are there other companies worth researching alongside Hallmark Cards?

Yes, a "Similar Companies" section links to comparable organizations in the same industry, generated by GenAI industry clustering to help expand your target account lists.