Alix Boulnois

With over 15 years of experience in digital, technology, strategy, business and innovation, I am Chief Commercial, Digital & Tech Officer at Accor, a world-leading hospitality group. In this role, I am responsible for distribution, sales, revenue management, loyalty, contact centers, e-commerce, our digital factory and our tech teams. I am also a member of the Group Executive Committee. I oversee a multi-billion P&L and lead a team of 5000 people across the globe who design and deliver offline and digital experiences for our guests, hotel operations, and owners across 42 brands and 110 countries. I have a strong background in e-commerce, consumer goods, and loyalty programs, having previously worked as a senior leader at Amazon in Europe and in the US. I also have a solid foundation in strategic analysis and management consulting, having started my career at McKinsey & Company. I am passionate about creating value for our customers, partners, and stakeholders as well as driving large business transformations. I am also committed to fostering a culture of collaboration, diversity, and excellence within my team and across the organization, while building a better future for our planet.