Allan Samson

Proven Brand, Digital, Media, Advertising, Direct, Field and Communications senior marketing executive with strong strategic and operational experience in all areas of brand, acquisition, conversion and retention marketing for both consumer and business customers. Successfully created and scaled marketing and sales teams from vision stage through achievement of aggressive brand growth, customer acquisition, and top-line revenue targets. Capable of leading and building cross functional teams with a combination of quantitative, technical, and creative skills. Industries: Cable, Telecom, Communications, Digital and Traditional Media, Advertising, Professional Services Specialties: • Branding: Creative agency selection and management, brand development, measurement, and improvement. • Media: Successful media management for TV, radio, OOH, print and digital with highly measurable results. • Direct Marketing: Direct mail, e-mail, bill marketing with test and control discipline with a track record of proven results. • Pricing, packaging, data analytics • Digital and eCommerce: display, SEM/SEO social, mobile, video, attribution, analytics, CPA, affiliate marketing and strategic partnerships. • Digital Creative & UI design, copy, creative, landing page and email, product offer testing: price, packaging, segmentation and promotions. • Management and Forecasting: Strategic Management, Media Planning, Analyst Training, Team Building, DM Consulting, Financial Modeling and Metric/ROI Analysis. • Field Marketing: College marketing, sports sponsorships, large venue activation, customer communications. • Sales: Led multiple sales channels: digital/eCommerce, call center, field, retail, 3rd party affiliates.