Alicia Tillman

Alicia Tillman

Chief Marketing Officer of Delta Air Lines and Member of Delta’s Leadership Committee. Board Director. Investor. A Forbes Hall of Fame Most Influential CMO in the World.

CREW

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Experience29+ Years
LevelStaff

Executive Overview

Alicia Tillman is a dynamic C-suite leader with over 25 years of experience in global marketing, sales, loyalty, strategy, operations, and transformation in public and private companies. Inspiring, creative and purpose- driven, she engenders exceptional followership and trust with her team and stakeholder partnerships. Alicia has a track record of transforming marketing into a measurable growth engine across some of the world’s most complex organizations. Alicia is expert at assembling high-performing teams and has deep experience building modern go-to-market models, reshaping brands at scale, and driving sustained commercial growth. With a unique mix of C-level Consumer and B2B marketing and operating executive expertise, she is an agile innovator and operator with a people-first mindset amidst rapidly transforming global marketplaces and customer needs.

Career Timeline

Professional employment history
  • CREWCurrent
    Jun 2023–Present· 3 yrs 3 mos
    • AdvisorCurrent
      Jun 2023–Present
  • 2023–Present· 3 yrs 8 mos
    • Chief Marketing OfficerCurrent
      2023–Present
  • RainFocusCurrent
    2021–Present· 5 yrs 8 mos
    • Director, BoardCurrent
      2021–Present
  • Nov 2021–May 2023· 1 yr 6 mos
    • Chief Revenue Officer
      Oct 2022–May 2023
    • Chief Marketing Officer
      Nov 2021–Nov 2022
  • Apr 2021–Aug 2025· 4 yrs 4 mos
    • Board Director and Governance Committee
      Apr 2021–Aug 2025
  • 2015–2021· 6 yrs
    • Executive Vice President, Chief Marketing Officer
      2017–2021
    • Chief Marketing Officer, SAP Ariba
      2015–2017
  • 2004–2015· 11 yrs
    • Vice President, Marketing and Revenue Services
      2012–2015
    • Vice President, Public Affairs, Communications and Marketing
      2004–2012
  • 1997–2004· 7 yrs
    • Head of Marketing and Global Communications
      2000–2004
    • Business Development, Office of the Chairman & CEO
      1997–2000

Education

Colllege Preparatory

The Hun School of Princeton

Bachelor's degree

Marketing and Communications

Lycoming College

Chief Marketing Officer Program

Kellogg Executive Education

Executive Relationship Map

Reports To
Alicia Tillman
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Change ManagementEvent ManagementProject ManagementThought LeadershipMarketingMedia RelationsTravel ManagementMarketing StrategyProduct MarketingInternal CommunicationsStrategyIntegrated MarketingStrategic PlanningStrategic PartnershipsBusiness StrategyAccount ManagementLead GenerationPublic RelationsMarketing CommunicationsBusiness Travel