JG

Joe Gordon

Chief Operating Officer @ Starling Bank | Former COO @ OVO Energy | Former CEO @ first direct bank | Customer Experience | Digital Transformation | Technology led

Institute of Customer Service

View LinkedIn Profile
Experience21+ Years
LevelExecutive Management

Executive Overview

With over 20 years of experience in senior leadership roles, I am currently the Chief Operating Officer at Starling Bank, a modern, award-winning digital bank that is transforming banking by delivering exceptional products and services for customers. Prior to this, I served as Chief Operating Officer at OVO, one of the UK’s leading energy technology companies, where I also held the position of Executive Chair of OVO Home Services insurance. I’m a Vice President of The Institute of Customer Service and have held advisory roles with HMRC, supporting customer and digital transformation initiatives. Before joining OVO, I was CEO at first direct bank, widely recognised as one of the UK’s number one customer experience brands Across multiple sectors—including financial services and utilities I’ve built a strong track record in operational excellence, customer satisfaction, and product innovation. I bring deep expertise in strategic planning, operational delivery, agile transformation, risk and change management, and large-scale leadership. I’m a passionate advocate for inclusion, an award-winning leader, and someone who thrives on building high-performing teams that put customers at the heart of what they do.

Career Timeline

Professional employment history
  • StarlingCurrent
    2025–Present· 1 yr 8 mos
    • Chief Operating OfficerCurrent
      2025–Present
  • Sep 2019–Present· 7 yrs
    • Vice PresidentCurrent
      Sep 2019–Present
  • Mar 2021–2025· 3 yrs 10 mos
    • OVO Home Services - Executive Chair
      Mar 2022–2025
    • Chief Operating Officer
      2022–2025
    • Vice President Customer Operations
      Mar 2021–2022
  • May 2020–Apr 2021· 11 mos
    • MD / CEO Retail Banking
      May 2020–Apr 2021
  • Dec 2018–Dec 2021· 3 yrs
    • Independent Advisor - Customer Experience & Digital Transformation
      Dec 2018–Dec 2021
  • Feb 2017–May 2020· 3 yrs 3 mos
    • CEO first direct
      Feb 2017–May 2020
  • 2015–Feb 2017· 2 yrs 1 mo
    • Managing Director- UK Customer Contact
      2015–Feb 2017
  • Oct 2008–Dec 2014· 6 yrs 2 mos
    • GM - Offshore and Digital Operations
      2013–Dec 2014
    • General Manager Operations - Order Provision, Customer Service
      Oct 2011–2013
    • Snr Business Improvement Consultant
      Oct 2010–Oct 2011
    • Senior Marketing manager - BT Business
      Sep 2009–Sep 2010
    • Commercial Manager, Openreach
      Oct 2008–Aug 2009
  • Oct 2004–Sep 2008· 3 yrs 11 mos
    • Business Strategy Consultant
      Jun 2008–Sep 2008
    • Chief of Staff CEO Convenience
      Sep 2007–Jun 2008
    • Supply Chain Demand forecaster
      2006–2007
    • Supply Chain Team Manager
      2006–Sep 2007
    • Retail Duty manager
      Aug 2005–2006
    • Retail Graduate Scheme
      Oct 2004–Aug 2005

Education

Alumni Award

Lancaster University

Executive Relationship Map

Reports To
Joe Gordon
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Change ManagementSupply ChainAgile MethodologiesLeading transformational changeCustomer ExperienceDigital TransformationBusiness AnalysisProgram ManagementCore BankingStrategyContinuous ImprovementOutsourcingCross-functional Team LeadershipBusiness StrategyRetailBAUPerformance ManagementCustomer SatisfactionOperations ManagementEmployee Engagement