Joe Gordon
Chief Operating Officer @ Starling Bank | Former COO @ OVO Energy | Former CEO @ first direct bank | Customer Experience | Digital Transformation | Technology led
View LinkedIn ProfileExecutive Overview
With over 20 years of experience in senior leadership roles, I am currently the Chief Operating Officer at Starling Bank, a modern, award-winning digital bank that is transforming banking by delivering exceptional products and services for customers. Prior to this, I served as Chief Operating Officer at OVO, one of the UK’s leading energy technology companies, where I also held the position of Executive Chair of OVO Home Services insurance. I’m a Vice President of The Institute of Customer Service and have held advisory roles with HMRC, supporting customer and digital transformation initiatives. Before joining OVO, I was CEO at first direct bank, widely recognised as one of the UK’s number one customer experience brands Across multiple sectors—including financial services and utilities I’ve built a strong track record in operational excellence, customer satisfaction, and product innovation. I bring deep expertise in strategic planning, operational delivery, agile transformation, risk and change management, and large-scale leadership. I’m a passionate advocate for inclusion, an award-winning leader, and someone who thrives on building high-performing teams that put customers at the heart of what they do.
Career Timeline
- StarlingCurrent2025–Present· 1 yr 8 mos
- Chief Operating OfficerCurrent2025–Present
- Sep 2019–Present· 7 yrs
- Vice PresidentCurrentSep 2019–Present
- Mar 2021–2025· 3 yrs 10 mos
- OVO Home Services - Executive ChairMar 2022–2025
- Chief Operating Officer2022–2025
- Vice President Customer OperationsMar 2021–2022
- May 2020–Apr 2021· 11 mos
- MD / CEO Retail BankingMay 2020–Apr 2021
- Dec 2018–Dec 2021· 3 yrs
- Independent Advisor - Customer Experience & Digital TransformationDec 2018–Dec 2021
- Feb 2017–May 2020· 3 yrs 3 mos
- CEO first directFeb 2017–May 2020
- 2015–Feb 2017· 2 yrs 1 mo
- Managing Director- UK Customer Contact2015–Feb 2017
- Oct 2008–Dec 2014· 6 yrs 2 mos
- GM - Offshore and Digital Operations2013–Dec 2014
- General Manager Operations - Order Provision, Customer ServiceOct 2011–2013
- Snr Business Improvement ConsultantOct 2010–Oct 2011
- Senior Marketing manager - BT BusinessSep 2009–Sep 2010
- Commercial Manager, OpenreachOct 2008–Aug 2009
- Oct 2004–Sep 2008· 3 yrs 11 mos
- Business Strategy ConsultantJun 2008–Sep 2008
- Chief of Staff CEO ConvenienceSep 2007–Jun 2008
- Supply Chain Demand forecaster2006–2007
- Supply Chain Team Manager2006–Sep 2007
- Retail Duty managerAug 2005–2006
- Retail Graduate SchemeOct 2004–Aug 2005