ME
Experience37+ Years
LevelCXO
Executive Overview
Global C-Suite leader with a strong track record of successfully scaling brands in the footwear, apparel & accessories sectors. Specific skills include growing brands globally across distribution channels, developing and communicating strategy, marketplace discipline, inspiring teams and delivering on goals in successive positions.
Career Timeline
- Deckers BrandsCurrent2017–Present· 9 yrs 10 mos
- President, Global Marketplace, HOKA, UGG, TevaCurrentAug 2024–Present
- SVP & GM EMEA / Japan / Asia Pacific (UGG, HOKA & Teva)Nov 2022–Aug 2024
- VP & GM Deckers EMEA (UGG, HOKA, Teva)Nov 2017–Nov 2022
- VP UGG EMEA2017–Oct 2017
- Mar 2003–Dec 2016· 13 yrs 9 mos
- Global President Lifestyle DivisionFeb 2015–Dec 2016
- Global Managing Director EllesseApr 2012–2015
- Global Managing Director Brasher Boot Company2011–Apr 2012
- Vice President Lacoste FootwearFeb 2008–2011
- Vice President International Sales Lacoste FootwearMar 2006–Feb 2008
- Sales Director UK & Ireland Lacoste FootwearMar 2003–Feb 2006
- Mar 1999–Feb 2003· 3 yrs 11 mos
- Director, National AccountsDec 2001–Feb 2003
- National Sales Manager UKNov 2000–Nov 2001
- Manager, Regional SalesMar 1999–Oct 2000
- Apr 1996–Feb 1999· 2 yrs 10 mos
- Manager, Regional SalesFeb 1998–Feb 1999
- Director, National AccountsApr 1996–1998
- Aug 1989–Mar 1996· 6 yrs 7 mos
- Manager, Accounts, European RegionJul 1994–Mar 1996
- Manager, Business DevelopmentMay 1992–Jul 1994
- Executive, SalesAug 1990–Apr 1992
- Executive Assistant to GM1990–Jul 1990
- Graduate SchemeAug 1989–Dec 1989
Education
BA (Hons) 2:1
Business Studies
South Bank UniversityExecutive Relationship Map
Reports To
Marco Ellerker
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Sales GrowthSocial MediaProduct DevelopmentLeadershipMarketingProduct MarketingManagementDistribution StrategiesFootwearSourcingBrand DevelopmentSalesFashionApparelMerchandisingInternational SalesRetailBrand ManagementPublic Relations