Tanmay Prusty
CMO, Crompton | Marketing, P&L leader| TataConsumer|Amazon|Reckitt| ITC
Crompton Greaves Consumer Electricals Limited•Mumbai, Maharashtra, India
View LinkedIn ProfileExecutive Overview
20+ years of diverse work experience managing large teams, P&L’s, Marketing, Brand Management, Digital Marketing,Category Management; Innovation spread across diverse categories and different life stages like Consumer Electronics in E-commerce ( Hyper growth), Personal Care(Start up) Foods / Beverages (Mature & Chasing market leadership), Household Care & Tobacco (Market leadership) Experience of working in varied cultures cutting across global MNCs (Reckitt | Amazon), National champions ( ITC | TATAs, Crompton ),new startup teams (Amazon India , ITC Personal Care). Business Marketer with varied experiences in building new categories ( Ecommerce , Consumer Electronics,Personal Care, Food, Beverages), Creating new business models ( Mass Vendor managment at Amazon), New Product Devlopment/Innovation (RB, ITC), translating consumer insights to growth pillars for flagship businesses (Dettol ,Tata Tea) Worked on iconic brands like Crompton Dettol (India's most trusted personal care), Tata Tea ( India’s most purposeful FMCG Brand) Gold Flake (India' largest FMCG Brand), Benson & Hedges ,555. Cannes Young Lion Winner’11 Trivia Buff Passionate People Leader
Career Timeline
- Mar 2025–Present· 1 yr 6 mos
- Chief Marketing OfficerCurrentMar 2025–Present
- May 2020–Mar 2025· 4 yrs 10 mos
- Senior Vice President, Business/Category Head - Capital Foods (Chings/S&J)Feb 2024–Mar 2025
- Vice President & Head of National Brands (Beverages)Oct 2020–Feb 2024
- Vice President & Head of National BrandsOct 2020–Feb 2024
- General Manager & Head of National BrandsMay 2020–Oct 2020
- Nov 2019–May 2020· 6 mos
- Vice President, Business Unit HeadNov 2019–May 2020
- Dec 2015–Nov 2019· 3 yrs 11 mos
- Category Head- Audio | TV | Musical InstrumentsDec 2015–Nov 2019
- Jun 2012–Dec 2015· 3 yrs 6 mos
- Marketing Manager Hand Hygeine | Dettol |Feb 2015–Dec 2015
- Senior Brand Manager , New Products & Innovation | Dettol |Jun 2012–2015
- May 2005–Jun 2012· 7 yrs 1 mo
- Brand Manager, Personal Care | Fiama Di Wills |Mar 2010–Jun 2012
- Asst Branch Mgr Bangalore Metro; FoodsMay 2007–Mar 2010
- Asst Brand Manager | Gold Flake | Benson & Hedges | India Kings |Mar 2006–May 2007
- Sales Manager Coastal AP | Managment Trainee ( AUT)May 2005–Apr 2006
- Area Manager Coastal AP | Managment Trainee ( AUT)May 2005–Apr 2006
Education
MBA
Marketing ,Finance
XLRI Jamshedpur
BE
Electronics Engg
National Institute of Technology Jamshedpur